Marriott aims to open 1000 hotels in Asia by 2020

Marriott International has taken on a mission to open up 1000 hotels in APAC by the end of 2020, the hospitality company announced on April 4.

With an existing 710 properties in 23 countries, the plan is already well under way with the company expecting to open up to 100 new properties by the end of 2019, creating a potential 50,000 more jobs across the Asia Pacific region.

China continues to be the strongest growth driver for Marriott International in Asia Pacific, with more than 300 hotels in the pipeline. This accounts for more than 50pc of the company’s pipeline in Asia Pacific. Marriott has set a target to open more than 30 hotels in China by the end of 2019, including the first JW Marriott Marquis Hotel in Shanghai Pudong, China.

Craig S. Smith, President and Managing Director, Marriott International Asia Pacific, talked about the company’s aggressive strategy which will see several brand debuts in Australia, Hong Kong, Philippines, Nepal and India opening this year.

“The breadth and depth of Marriott International’s footprint means that we are able to offer travellers opportunities to experience more destinations, brands and experiences, especially through Marriott Bonvoy, our industry-leading travel program,” he said.

Smith then added, “As important as our size is our commitment to deliver seamless and quality experiences for our guests at on-brand properties. Today’s traveller demands authentic, personalised and transformative experiences, whether for work or for pleasure, as a way of broadening their individual horizons and achieving a deeper understanding of the world. As the world’s leading hospitality company, it is in our DNA to strive to be part of our guests’ favourite moments and memories. We are dedicated to Marriott International remaining Asia Pacific’s favourite travel company.”