Adcomm celebrates 45th anniversary
Advertising agency Adcomm recently celebrated its 45th anniversary at its head office in Dhaka with its chairman, Geeteara Safiya Choudhury, along with employees in attendance.
Founded by Geeteara on July 4, 1974 with just five members in a small room, the company is currently one of the top advertising agencies in Bangladesh with more than 700 employees and five subsidiaries, says a statement.
“Advertising was a pastime for me, then it became my profession and now it’s my passion,” she said.
The company’s sister concerns “Graphic People” provides graphic design solutions and “Software People” software development services to global market leaders. It has a radio station “Colours FM” focusing on women empowerment.
Adcomm’s affiliation with MullenLowe Group has helped its members train and gain more exposure and build confidence of both local and multinational clients, the statement added.
Adcomm handles the communications for companies such as Unilever Bangladesh, Robi Axiata, Akij Food and Beverages, Ispahani, Social Marketing Company and City Bank.
The agency provides specialised 360-degree services on a dedicated basis to its clientele.
Adcomm has provided strategic brand building and advertising services for a wide variety of products in sectors such as telecommunications, pharmaceuticals and healthcare, toiletries and cosmetics, contraceptives, hospitals, schools and universities, supermarkets, social and development projects and national events.
According to Bangladesh Brand Forum, Adcomm’s multidisciplinary team caters to nine out of 20 top brands in the country. Moreover, 22 out of 28 brands that Adcomm handles rank either 1 or 2 in their categories.
Adcomm is the first advertising agency in Bangladesh which received the Campaign Asia-Pacific’s “South Asia Agency of the Year 2012 (Bronze)” award.
