Singer Bangladesh has commenced manufacturing washing machines at its Savar plant which has a capacity to produce 420,000 units each year.
Singer will produce programmed front and top loading and semi-automatic washers at the manufacturing facility that was built under direct supervision of the business's European parent Arcelik.
"Being the market leader in the washer category, we realised that with the drastically increasing concern among consumers about their health insurance and hygiene, the demand for washers will be much higher in the times to come" said Singer CEO and Managing Director MHM Fairoz.
"So that you can support the consumers in this pandemic, we have offered a '21-day trial offer offer', attractive discounts, interest-free payment schemes, free home delivery and free installing our washers."
The CEO spoke at a ceremony to start the operation of the washer production line at the plant on Thursday.
Areclik may be the leading consumer durables player in Europe. It's the major shareholder of Singer, Bangladesh's leading consumer electronics and home appliance company.
Arcelik Group manufactures 25 million units of consumer durables per year in every their manufacturing bases worldwide.