Love their phones but want affordable smart TVs? OnePlus to launch two new TVs July 2
Premium smartphone maker OnePlus on Monday said it'll add mid-range and entry-level models to its smart TV portfolio in India, a move that will help it compete more aggressively against rivals like Xiaomi and Realme.
The two new group of OnePlus TV will be unveiled on July 2. The business had forayed in to the smart TV segment in September this past year with the launch of its 55-inch TV (two models), priced at Rs 69,900 and Rs 99,990.
With a far more affordable pricing and increased product lineup, OnePlus will be able to compete more aggressively against rivals like Xiaomi and Realme.
“Within its revamped global business strategy, OnePlus aims to deliver reduced and more accessible linked ecosystem experience to its users. The new OnePlus smart TVs are targeted to bring reduced experience across different screen sizes to the mid-range along with the entry-level smart TV segments in India,” a statement said.
Pete Lau, founder and CEO of OnePlus, said the business aims to help expand enhance its OnePlus linked ecosystem experience in 2020.
“We anticipate offering a wider range of smart TVs that embody our burdenless technology experience, and in addition give a truly seamless smart TV experience for our community at an accessible cost range,” he added.
Numerous smartphone players such as for example Xiaomi, Samsung, LG, Micromax and Motorola have smart TVs within their product portfolio.
According to Counterpoint Research, shipments of TVs in India grew 15 per cent annually to attain the highest-ever 15 million units in 2019, and the growth was mainly driven by budget smart TVs, with 32-inch TVs the leading segment.
The report noted that smart TV was the fastest-growing segment, growing 25 per cent year-on-year. The smart TV market in India was mostly driven by brands like Xiaomi, Samsung, and emerging tail brands such as for example TCL, Vu and others, which are leveraging their growing channel occurrence both online and offline to focus on new users and upgrade users, it had added.
Xiaomi, which started selling smart TVs in India in 2018, offers various screen sizes which range from 32-inches to 65-inches, priced at Rs 12,499 onwards.
Last month, Realme had announced its foray in to the smart TVs segment with two models -- 32-inch display (Rs 12,999) and 43-inch display (Rs 21,999) and said it aimed to sell 1 million units by December this year.
