Deepika's new Levi's ad accused of plagiarism by 'Yeh Ballet' director
Deepika Padukone's different Levi's ad has come across a major controversy after it had been claimed that the backdrop and the set of the ad in question, was identical to the one in Sooni Taraporevala's 'Yeh Ballet'. The production designer for the advertisement Rupin Suchak offers admitted it to be the case. Rupin promises that he was advised by the Levi's ad director Nadia Marquard Otzen to create it that way. He writes, "Yes we did in fact that's what our director sought so we'd to recreate that".
Sooni, however, isn't amused. She lashed out against the ad expressing that this sort of plagiarism is only intellectual theft. "A few days ago an individual brought this levis ad to my focus. I was shocked to check out our Yeh Ballet dance studio occur this ad, because it was conceptualized & created out of a derelict space by shalzoid from scratch and dismantled after our shoot.
Quite simply Nadia saw Yeh Ballet and made a decision to plagiarize our set right down to the very last detail. Would Levi's and the director ever think of doing that in the west without permission or acknowledgment, and pasing it off as their private creative work? This is not homage that is intellectual theft! It's so unfair to your wonderful production custom to have her function ripped off like this," she lashed from Instagram. "This is a sad situation that intellectual rights in Indian cinema, TV and modelling industry are not protected," agrees a origin.
