Akshay's' Laxmmi Bomb'to be sold digitally forRs 125 crore?
After films like 'GulaboSitabo', 'Indoo Ki Jawani', 'Shakuntala Devi'have gone the OTT path, buzz is that Akshay Kumar's much-awaited 'Laxmmi Bomb', too, has been snatched up digitally at some Rs 125 crore.
A source in the know recently told Pinkvilla, "It's true that the film will now be premiering on Hot Star. Although there is somewhat of disagreement initially, everyone is on a single page now. The movie will indeed be releasing online."
Apparently, the official announcement hasn't been made for a reason. "The team requires a month to get ready the project. A little bit of post-production work remains plus they are looking forward to the lockdown to overcome. Therefore the film won't hit the OTT platforms at least till a month following the lockdown is lifted. Therefore the release date isn't decided yet," added the source.
For a movie to be showcased on an OTT platform, 'Laxmmi Bomb' has earned lots of money already. The foundation shared, "Laxmmi Bomb has been sold for a staggering Rs 125 crore. But while the number is huge considering digital rates, what one must not forget is that it had the potential of earning over 200 croreat the box office, despite a clash with Salman Khan's 'Radhe'. Therefore the total earnings that the team can make out of it is much less."
The coronavirus lockdown has resulted in the shutdown of cinema halls, and films have therefore taken the digital route to reach audiences. In addition to the films mentioned previously, other films just like the JanhviKapoor-starrer 'GunjanSaxena: The Kargil Girl', 'Ludo' and 'Jhund' are also in talks with OTT giants for a direct-to-web release.
