UAE’s Tabby unveils loyalty program that rewards clients with cash

June 09, 2021 Technology
Dubai-based buy right now, pay later enterprise Tabby possesses introduced a new loyalty programme that rewards customers with physical cash they can either use to invest in new purchases, settle upcoming payments or transfer with their bank accounts.

Customers may earn up to 20 % cashback after purchasing products from the platform’s retail partners, Tabby’s co-founder and leader Hosam Arab said.

“We've seen various types of loyalty programmes created by different BNPL players globally, but this might be the first kind of tangible cash for consumers,” Mr Arab told The National.

The buy now, pay in the future business model, which allows consumers to create online purchases instantly and spread the obligations out over interest-no cost instalments, has boomed because the outbreak of Covid-19 as consumers stuck at home switched to shopping on the internet.

Regarding to a November 2020 survey simply by Checkout.com, about 50 % of all consumers found in the UAE said they be prepared to shop online more regularly while 60 per cent of respondents said they desired digital payment channels rather than cash on delivery.

By 2025, the global buy now, pay in the future industry is likely to grow to 10 to 15 moments its current quantity, topping $1 trillion in total annual gross merchandise volume by some estimates, according to a report by New York data study consultancy CB Insights.

“This progress trajectory has incumbents paying close attention and increasing their efforts to enhance the digital user experience,” the report said.

“This progress trajectory has incumbents paying close attention and increasing their efforts to enhance the digital user experience,” the report said.

The Tabby Cashback programme, that will partly be funded by the platform’s retail partners, may be the next step in the company’s efforts to increase the shopping experience for consumers, said Mr Arab.

“Loyalty and repeat buys are crucial for a business want ours,” he said.

“If you are able to get buyers to stick with and build relationships you, it is far more cost-effective than acquiring clients, which is the most expensive part of performing an e-commerce operation.”

Global buy now, pay in the future players such as for example Sweden’s Klarna, US-established Affirm and Australia’s Afterpay and Zip have introduced their private loyalty programmes but none offer customers physical cash as a reward, he said.

In the centre East, Dubai-based buy now, pay afterwards platform Spotii, which was bought out by Zip for $16.25 million last month, offers an Advantages Plus programme that gives members usage of participating gyms, beaches and leisure clubs.

“The true value here, in comparison to typical loyalty programmes where points are extremely hard to tell apart and put value on, is that is real cash,” Mr Arab said.

“And for customers, which makes a difference instead of points that are incredibly intangible. I think this is a game-changer [and] the best way to make certain that customers are devoted to Tabby.”

In December, Tabby raised $23m in initial venture capital funding led by Arbor Ventures and Mubadala Capital. The money will be utilized to invest in the company’s next level of expansion, Tabby said at the time.

Those plans remain on track and Tabby will be setting up shop in Kuwait and Bahrain in the next few months. It has additionally expanded its retail concentration to provide educational courses and auto insurance, said Mr Arab.

“Right nowadays, we are looking at other varieties of insurance and we are providing short-term English language classes and digital marketing lessons with among our partners," he said.

“We are setting up now in Kuwait and Bahrain, and seeking at adding a few more markets. We are evaluating both of those markets now but we will do more of the official launch within the next few months.”

Set up in 2019, the Tabby platform went are in February 2020 and has agreements with an increase of than 2,000 large and tiny retailers including Ikea, Marks & Spencer, Home Center and Toys R Us.

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