PureCare continues moving beyond white goods with new bedding essential layers

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PureCare continues moving beyond white goods with new bedding essential layers
PureCare is beefing up its top-of-bed assortment and its color palette with a slate of introductions coming to Las Vegas Market.

The wellness bedding brand this season will debut 100% Tencel floral duvet covers and marble print sheet sets, a layering quilt and an all-season cotton coverlet — all designed to convey form, function and fashion. “By blending responsive fabrics with the beautiful colors and textures that consumers are searching for, we’re helping retailers modernize their top-of-bed assortment with personalized styles and sleep wellness options,” said Sarah Bergman, chief marketing officer and senior vice president of product development for PureCare.

The new Essential Layering Quilt also features the benefits of Tencel lyocell fibers in a medium weight with down alternative fill, expanding on PureCare’s existing comfort layer options of light- and medium-weight duvet inserts. The quilt features a custom-embroidered petal stitch and is Oeko-Tex certified and machine washable. Available in two colors, white and midnight, retails start at $225.

The cover and fill for the new Everyday Cotton Coverlet both feature 100% natural cotton in a light-weight construction. The quilt is Oeko-Tex certified and machine washable, with retails starting at $210. It is available in three colors: ash rose, white and oatmeal.

New floral and marble prints will debut in two of PureCare’s most popular product lines: Refreshing 100% Tencel lyocell sheet sets and duvets. As with all of PureCare’s wellness-focused sleep essentials, the products debuting at Las Vegas Market feature Silver Product Protection which helps keep bedding fresher longer by inhibiting bacteria, mold and mildew that cause deterioration, stains and odors on their products.
Source: www.hometextilestoday.com
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