Furniture makers offer discounts to boost sales
All leading furniture manufacturers are offering discounts from 5 percent to 20 percent at the month-long Dhaka International Trade Fair with a view to logging in big sales numbers.
Many of them are also offering the facility of equated monthly installment (EMIs) to attract customers.
Navana Furniture has offered 10 to 15 percent discount on its products, which range from sofa sets, dining sets, beds, chest of drawers, and dressing and bedside tables, said Firoz Zaman, its pavilion in-charge and a senior executive.
Customers can purchase products with up to 18 EMIs by way of credit cards of 18 banks from the pavilion.
The company has introduced 100 new items at the trade fair and is offering home delivery.
“But we are yet to get the desired response in the first five days of the fair,” Zaman added.
Regal Furniture, a concern of Pran-RFL Group, is displaying a total of 150 items in three categories: wooden, metal and lamination board furniture. Various types of beds, sofa, sofa-beds, dining tables, dressing tables, wardrobes, bookshelves, and study tables are being showcased at the pavilion.
Regal is also running a raffle draw everyday for its paying customers.
The first prize is a couple's Dhaka-Cox's Bazar trip for three days and two nights, the second prize a pair of gold ear rings and the third prize a dressing table.
Like Navana, Regal is offering 5 percent to 20 percent discount on its furniture.
Partex Furniture is offering 15 to 20 percent discount on the occasion of the annual fair.
As many as 90 percent of the products on display are new and affordable, said Ashok Kumar, senior manager for retail sales of Partex Furniture. Similarly, Akhtar Furnishers, Hi-Tech Furniture, Delta Furniture, Brothers, and Hatil Furniture are offering 10 percent to 15 percent discounts.
