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E-commerce giant Amazon India on Tuesday said it has added four new Indian languages to its platform, a move that will help expand access to online shopping to 200-300 million customers.
The addition of four languages-Kannada, Malayalam, Tamil and Telugu-comes ahead of the festive season that makes up about a substantial chunk of e-commerce sales in the united states.
Previously, shoppers on Amazon India could search and purchase products in Hindi and English.
“With this launch, Amazon.in customers is now able to discover money saving deals and discounts, read detailed product information, manage their account information, place and purchase their orders including bill payments, recharges, money transfers, track their orders and view order history in the language of their preference,” Amazon India Director, Customer Experience and Marketing, Kishore Thota told PTI.
He added that Amazon India customers can select their favored language in a few easy steps across Android and iOS apps, mobile and desktop sites.
Amazon.in had launched Hindi shopping experience in 2018.
Walmart-owned Flipkart had introduced Hindi interface for customers this past year, and added Tamil, Telugu and Kannada in July this season.
Smaller rival Snapdeal on Monday announced that its application is now available in eight languages, including Hindi, Tamil, Kannada, Telugu, Malayalam, Gujarati, Punjabi and Marathi, furthermore to English.
Thota said thousands of Amazon customers from tier I, II and III cities across Uttar Pradesh, Bihar, Maharashtra, Rajasthan, Punjab, Chhattisgarh, Jharkhand, Telangana, Himachal Pradesh have switched to the Hindi shopping experience.
During the past five months, the adoption of Hindi shopping experience is continuing to grow by 3X, he added.
Thota said the company spent some time working with expert linguists to develop an accurate and comprehensible experience in each one of the languages on the platform.
The team has chosen commonly used conditions over properly translated words to help make the shopping experience authentic, easily understandable and seamless for customers, he added.
“We have been innovating to expand the e-commerce opportunity to both customers and businesses in the regions of vernacular, voice and video enabled initiatives for recent years,” he said.
In March this season, Alexa was introduced on the Amazon shopping app for Android devices to greatly help users shop using voice commands.
Amazon Alexa, a cloud-based voice service that powers Echo selection of smart speakers, also understands proper nouns in a variety of languages such as for example Hindi, Marathi, Gujarati, Kannada, Bengali, Tamil, Telugu, amongst others.
This past year, Amazon also launched an automated messaging assistant in Hindi, while customer support is available in five Indian languages, including English, Hindi, Kannada, Telugu and Tamil.
Source: www.deccanchronicle.com
