LBC Mass media hoping people’s binge-watching habit amid pandemic would stick to
Among the beneficiaries from this unprecedented spell to be cooped up in the home has been the online media streaming platforms while people all on an abrupt have a gulf of free time in hand.
And one organization is betting big that trend will continue once the rogue coronavirus has been extinguished. That organization is LBC Mass media Entertainment Company, a organization associate of Agrani Holdings Group.
From in a few days, LBC subscribers would be able to view this content of popular Indian streaming program Eros Now, that provides Bollywood, Punjabi, Hindi, Tamil, Telugu, Bangla, Marathi, Kannada, Malayalam, Bhojpuri full movies and Indian music in over 140 countries.
This employs its partnership with Kolkata-based Addatimes, which evolves original web series, short and feature films and video songs in Bangla, 8 weeks back.
More than 50,000 clients in Bangladesh have watched Addatimes content material since LBC signed the offer, according to Nusrat Jarin, head of advertising at LBC Media.
"LBC may be the first Bangladeshi enterprise that distributes global streaming offerings to the country's buyers," she said, adding that the number of streaming partners increase soon.
The neighborhood pioneering video streaming platform can be focused on producing Bangla content as it has already made three television dramas, which would soon be uploaded on its streaming partners' platform.
"After Eid, we will make a Bangla web series," Jarin said.
Customers can subscribe to LBC's video recording streaming service by method of its iphone app or website and get payments through bKash or perhaps bank cards.
And for credit rating cardholders of Standard Chartered, a sweet deal awaits them: they'll love 14-month viewership by availing a 12-month subscription bundle and in addition enjoy double reward factors.
Media consumption patterns, that have been already evolving, are actually changing faster than ever before, said Tawfique Imam, brain of Standard Chartered's credit rating card, personal bank loan and corporate partnerships.
"We are continuing to build an ecosystem of products that caters to the digital standard of living of our buyers with curated experiences," he said in a news release.
The partnership with Normal Chartered will enhance the ability of calling a bigger audience in delivering video-on-demand service in the united states, said Omar Faruque, head of the LBC's operation and sales.
"Our group has through the years, earned the trustworthiness of rapidly growing strategic business conditions with a strong knowledge of local tradition," he added.
The deals are based on the group's plans to dominate the business enterprise of content distribution through telecommunications, the web, set-top boxes and TVs.
Other than LBC, housebound Bangladeshi viewers have the choice of global streaming systems such as Netflix, Amazon Primary, ZEE5, Malaysia-based iflix and Bioscope of Grameenphone.
All the platforms have already drawn a large number of viewers in Bangladesh amidst the pandemic.
This has left the taxmen over at the National Table of Revenue in circumstances of pickle.
A subscription to the foreign streaming systems, customers need to pay the registration service fees in foreign currency, that they must endorse us dollars against credit cards to make digital payments.
The state coffer had been deprived of a 15 % value-added tax applicable on the subscription fees, according to an NBR official.
However, plenty of bank officials confirmed to The Daily Superstar last month that these were taking the 15 % VAT against digital subscription fees as per the Bangladesh Bank's direction.
"This past year, we collected the VAT from Fb, Google and Youtube. This season we made a thorough list of such businesses incorporating Netflix and Amazon Primary," Md Mahiul Islam, mind of retail banking at Brac Lender, told The Daily Star.
