Egyptian Cotton witnesses surge on exports following sustainability drive
‘Going sustainable’ always pays rich dividends! And, a close seem at Egyptian Cotton’s export amounts confirm the above.
Following drive on bettering sustainability, 2018-2019 saw the Egyptian Cotton record a 45 % increase in exports. The Cotton production and exports are in their highest in 5 years.
The Cotton Egypt Association (CEA), the independent body system responsible for the global brand, has been helping the execution of ‘The Egyptian Cotton Project’ activities that englobe an impressive training, education and consciousness approach across the cotton supply chain.
Notably, this comes less than CEA’s collaboration with the United Nations Industrial Development Organisation, applying ‘The Egyptian Cotton Project’, Cotton for Life and Better Cotton initiatives, to enhance and advance sustainability of COTTON while reducing contamination.
Khaled Schuman, Executive Director, CEA, explained “Trial areas adopting sustainable practices have seen a 30 % upsurge in cotton yields and a 25 to 30 % decrease in water consumption according to the project’s data.”
In addition to embracing organic and natural production methods, reducing water consumption and pesticides, the COTTON Job is implementing education programmes that promote farmers and workers’ health insurance and welfare, gender equality and entrepreneurial opportunities for youth.
The project’s stakeholders make an effort to continue work towards boosting sustainability because more sustainability is more production and more business.
Source: apparelresources.com
