Danrie Launches Elevated E-Commerce Site For Baby And Children’s Wear
Danrie is the newest addition to Julia Zaborowski-Casper’s family. The e-commerce site for babies and kids is the brainchild of the founder and CEO, born of frustration with finding clothes for her two children, Dorie, 6 and Jordan, 2. Products are shipped in beautiful boxes with illustrated cards that have ribbons running through them and read, “My favorite things.” It’s definitely an upscale shopping experience. There’s even same-day delivery in Manhattan.
Zaborowski-Casper said returning to her old job after 5 1/2 years of staying home with her daughter wasn’t an option so she had to rethink of a way to re-enter the work space. “It was really during the pandemic when we were stuck at home. I wasn’t buying for myself and I wasn’t buying anything for my husband, but I was still buying things for my daughter because we were constantly looking for new activities and she was still outgrowing her clothes,” Zaborowski-Casper said. “I was also preparing for the arrival of my son in June of 2020.”Read More : Lindex Baby Home focuses on organic cotton and recycled polyester At the same time, three of her favorite children’s wear boutiques in Manhattan permanently closed, casualties of the Covid-19 pandemic. “They closed down because they didn’t have a sophisticated online experience where they could keep the store open when they had to close their physical doors,” she said, listing Yoya, which left the West Village and relocated to Connecticut, Les Petits Chapelais on Sullivan Street in SoHo, and Space Cadets in the Flatiron District.
“I loved shopping at Space Cadets,” she said. “It had been open for 30 years. In fact, I used to shop there with my mom when I was a kid. “Those were my three [go-tos]. If I was going to look for something special for my own daughter or a gift, those stores were places where you could go and discover new and intentionally-curated things.”
When she was thinking about how she wanted the Danrie shopping experience to look and feel, Zaborowski-Casper said she aimed to marry the experience of going to a boutique and discovering different brands that may not be available at department stores, combined with first-class customer service that you would expect from a larger store, and a great returns policy.
Zaborowski-Casper said returning to her old job after 5 1/2 years of staying home with her daughter wasn’t an option so she had to rethink of a way to re-enter the work space. “It was really during the pandemic when we were stuck at home. I wasn’t buying for myself and I wasn’t buying anything for my husband, but I was still buying things for my daughter because we were constantly looking for new activities and she was still outgrowing her clothes,” Zaborowski-Casper said. “I was also preparing for the arrival of my son in June of 2020.”
“I loved shopping at Space Cadets,” she said. “It had been open for 30 years. In fact, I used to shop there with my mom when I was a kid. “Those were my three [go-tos]. If I was going to look for something special for my own daughter or a gift, those stores were places where you could go and discover new and intentionally-curated things.”
When she was thinking about how she wanted the Danrie shopping experience to look and feel, Zaborowski-Casper said she aimed to marry the experience of going to a boutique and discovering different brands that may not be available at department stores, combined with first-class customer service that you would expect from a larger store, and a great returns policy.
Source: www.forbes.com
