Uber becomes official sponsor of ICC Men’s World Cup 2019
Uber, the personal mobility company, has partnered with the International Cricket Council to become the official sponsor of ICC Men’s World Cup 2019, the company announced on May 20.
The partnership makes Uber the first mobility and food delivery app to strike a sponsorship deal with the ICC for the Men’s Cricket World Cup, one of the most watched sporting events, which will be played in England and Wales from May 30 to July 14 with an estimated global viewing audience of 1.5 billion.
Brooks Entwistle, Chief International Business Officer, Uber, said, “We’re excited to further our commitment to cricket as a global sport and bring our community of riders, eaters, drivers and delivery partners closer to each other and a game they love so much. Cricket is passionately followed in eight participating countries, where Uber and Uber Eats are an integral part of people’s day-to-day life. We believe this partnership, allows fans to pursue their passion while we take care of their commute and food requirements.”
Uber’s campaign ‘This World Cup, Every Fan Wins’ aims to create a culture of togetherness and put cricket lovers at the heart of the celebration, which includes the World Cup’s first and very own anthem – Way-O, Way-O.
Uber will fly down hundreds of driver and courier partners, as well as riders and eaters, to the Men’s Cricket World Cup and will also host a series of activities to foster a spirit of solidarity at the tournament.
Brooks further said, “We are thrilled to launch the World Cup’s first ever anthem, which puts fans at the heart of this celebration. We are very confident the anthem will resonate with hundreds of millions of cricket lovers across the world.”
Manu Sawhney, CEO, International Cricket Council, said, “We are delighted to continue our partnership with Uber for the ICC Men’s Cricket World Cup 2019. Their commitment to cricket was clear during last year’s Women’s T20 World Cup where the brand brought to life some of the wonderful stories behind the players with the #RoadSheMade campaign. Uber has some equally exciting plans for this summer’s event and shares our ambition to make this the greatest celebration of cricket ever.”
