Sales Of Sustainable Kitchen Products Explode, Reducing Reliance On Single-Use Plastics

Sales Of Sustainable Kitchen Products Explode, Reducing Reliance On Single-Use Plastics
As celebrities including Gwyneth Paltrow and the Kardashians attract attention with their “pantry porn” – showing off their well-organized, beautifully designed kitchens and refrigerators – consumers follow suit. At the same time, interest in sustainable kitchen wear has exploded in recent years as eco-conscious shoppers look for ways to reduce their reliance on single-use plastics. As more Americans shop for stylish, matching storage containers and pantry products, companies like W&P are meeting the demand.

“The average American family goes through more than 500 plastic sandwich and storage bags every year to pack our children’s lunches, travel with our toiletries, and store leftovers. Of those, few are recycled,” says Dune Ives, the CEO of Lonely Whale, which makes thin-film plastic to reduce the harmful environmental consequences of such behavior. Approximately 125 billion plastic sandwich and storage bags are thrown out every year, he says, an estimated 5 billion of which end up in the ocean. Fortunately, social media sites like TikTok have become the go-to place for finding sustainable kitchen products, says Rank Secure CEO Baruch Labunski, who is an SEO specialist. Eco.amical’s Christine Lan, for example, has landed nearly 130K likes on her post about random things in her sustainable kitchen and 17.3 million people have watched #sustainablekitchen hashtag videos on the platform.

W&P is leading the way with over 300 minimalist, high-design storage containers, reusable bag and freezer products, and insulated bottles that also perform well. In 2021, the company’s online sales grew more than 100%, and W&P was named one of the fastest-growing direct-to-consumer brands by Similarweb. The brand’s insulated bottles keep beverages hot or cold with a unique ceramic core, which delivers optimal taste when compared to the standard stainless-steel containers. All products are built to last.
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