Puma to expand Bangladesh footprint
Just two years after first entering the Bangladesh market, German sportswear giant Puma is going to further expand its horizon in the country.
DBL Group, the local franchise partner of the international footwear and apparels brand, has announced that they are going to launch a second outlet in Dhaka at Dhanmondi 27. A senior official of DBL Group said they are planning to inaugurate the new outlet by the end of this month.
To fortify its vision of "Sportlifestyle" and propagate it, Puma started its journey in Bangladesh in April 2019 with its first flagship store in the country on Banani Road 11.
The Banani store, one of Puma's biggest stores in Southeast Asia till date, showcases a wide array of the company's latest performance and sport-style products on 2,200 square feet of space.
Talking about the new outlet, MA Jabbar, managing director of DBL Group, said: "We are incredibly proud to open another store of Puma in Bangladesh at this iconic location of Dhanmondi.
"We are looking to expanding our footprint furthermore. Through this iconic flagship store, we are looking at bringing the best of Puma experiences and products to our consumers."
People are now more interested in lifestyle and fitness as well as more health and brand conscious.
As fewer people are now going abroad due to the ongoing coronavirus pandemic, they are searching for the products of international brands in the country.
As such, Puma has taken this initiative to expand operations despite being closed for a prolonged period amid the pandemic.
"Definitely, we are getting good response from customers. We have seen that people have a lot of demand for Puma products. Buyers are coming from different parts of the country," Jabbar said.
"So, considering the needs and demands of the people, we think that now we need to expand the our presence. After Dhanmondi, we will open outlets in Bashundhara City, then in Uttara and other parts of the country within 2022," he added.
The store layout and brand imagery has all been integrated uniquely to engage with the consumers further. The store has been organized and decorated in Puma's 'Forever Faster" concept, DBL said it in a statement yesterday.
Puma is focusing on bringing distinctive designs and a global outlook to each product range by blending influences of sport, lifestyle and fashion. This fusion is known as "Sportlifestyle", it added.
Puma is the top sportswear brand among other international brands that operate in the country, such as Bata and Lotto.
Source: www.thedailystar.net
