M&M’s to introduce new purple character to confectionery
For the first time in a decade, M&M’s, part of Mars, is expanding its confectionery with the introduction of a new purple character and candy.
The purple addition joins the cast of M&M’S characters, who recently were given a refresh with updated looks and more nuanced personalities in January.
Hwang added: “Our purpose story is just getting started and the introduction of our newest M&M’S spokescandy is the next chapter, as the brand continues to delight fans with fun in a way only M&M’S can.”
Source: www.foodbev.com
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