L'Oreal Paris' latest ad stars a hijab-wearing model
L'Oreal Paris' latest advertisement campaign for its hair care line, Elvive, features a hijab-wearing model. In the advert, the model, Amena Khan, a British beauty blogger, is seen donning a pale-pink headscarf, better known as a hijab. She is heard saying, "Whether or not your hair is on display, doesn't affect how much you care about it".
The advertisement had a diverse cast of women with different hairstyles, donned in neutral colors with soothing block backgrounds. Khan said in an interview to a leading magazine, "How many brands are doing things like this?
Not many." With this campaign, L'Oreal has joined the list of brands like Nike and CoverGirl that are featuring Muslim women in their advertisements and promoting diversity.
