Instagram's ‘Unlabel India’ campaign to permit youth to express themselves safely

In the run up to Safer Internet Day, Instagram today announced a fresh campaign to nurture a safe and supportive community online. Together with Yuvaa, a youth media and insights company, the iphone app has launched an ‘Unlabel India’ campaign, to inspire conversations among youth all over India and initiate positive online dialogue.

Instagram’s mission is to bring persons closer to the people and things they love and that’s only possible if they feel safe online. The iphone app has partnered with Yuvaa, known for his or her purpose driven content, to initiate the campaign in a phased manner. The first phase will commence with a roadshow to 20 cities in 50 colleges, where young Indians will be encouraged to speak through to issues such as for example mental health, bullying, safe spaces and gender sensitivity. They'll also be given help with it. The next thing will be about having a sustained engagement with the colleges through ‘kindness clubs’, ‘kindness ambassadors’ and targeted digital campaigns.

The campaign builds over the successes of the ‘Unlabel’ content series that premiered this past year by Instagram and Yuvaa. In 2020, the ‘Unlabel India’ campaign carries forward the same objective, but in the type of a scaled program that aims to positively impact the well-being of India’s Instagram community. 

The app has also recently launched the ‘Restrict’ feature to avoid unnecessary interactions and started asking for date of birth when making an account to create a safer experience for the youngest members of our community.