Gwyneth and Netflix seal deal for Goop expansion
Oscar-winning actor Gwyneth Paltrow is expanding original content for her brand Goop with a new series at Netflix, a podcast partnership with Delta Airlines and a number of programs centered on beauty, food and books.
The untitled series will consist of 30-minute episodes to be hosted by the site's editors, chief content officer Elise Loehnen and Paltrow, reported Variety. The shows will see experts, doctors, and researchers examining issues relating to physical and spiritual wellness.
Speaking about it to Variety, Loehnen said, "We were speaking to the platform question, and where our people are. They're watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there's no better partner in that."
