Google giving USD 1 bn in ads to anti-racism and COVID-19 non-profits
Google on Thursday boosted to $1 billion the volume of free advertising it'll give non-profits this season, taking special interest in teams combatting racism and destruction done by the coronavirus pandemic.
The web titan increased its free advertising initiative by $200 million, with the added funding designed for non-profits “tackling pressing issues like COVID-19 response and recovery-especially in hard-hit growing economies-and fighting racial injustice all over the world,” Google Ad Grants head Michelle Hurtado said in a blog page post.
Since 2003, Advertising Grants has provided non-gains with up to $10,000 per month in free advertisings served up with internet search results, in an effort to help the organizations attract donors, recruit volunteers, and promote their missions, according to Hurtado.
Netflix chief Reed Hastings and his philanthropist wife Patty Quillin this week gave $120 million to two historically dark US colleges to invest in whole scholarships for students.
The gift to Spelman College and Morehouse College-both in Atlanta-and the United Negro University Fund was touted as the largest-ever contribution by a person to get such scholarships.
Quillin and Hastings said they hoped the scholarships support “reverse generations of inequity inside our country.”
Apple recently launched a good $100 million initiative to fight systemic racism, and Google comes with committed $275 million to greatly help black performers on YouTube, fund African-American smaller businesses and other projects.
