Commward honours creative communication works
The ninth Communication Award or Commward took place in the capital on August 3 honouring the best works in creative communication in 23 categories.
Three “Grand Prix”, 15 “Gold”, 27 “Silver” and 36 “Bronze” award winners were selected from 659 entries for the flagship initiative of Bangladesh Brand Forum (BBF).
A special recognition was also presented to Grey Bangladesh for transcending creative communication in Bangladesh to a global stature, the BBF said in a statement.
The award was organised in association with the Cannes Lions International Festival of Creativity and powered by The Daily Star.
“In this digital era, our advertising industry has to be redefined along with the traditional communication and creatives for creating the connection,” Nazia Andaleeb Preema, the BFF director, said at the event at Le Meridien Dhaka.
It is very crucial that Bangladesh’s creative industry has a smart approach and is aligned with the community as well, said Preema, also a visual artist, performer and the president of empowerment organisation Women in Leadership.
“Moreover, strict selection process and firm identification are very crucial for going to the next level of creativity.”
The jury was led by Tay Guan Hin, founder/chief creative officer of TGH Collective and Creative Change Catalyst, APAC Global Advisory.
There was also a daylong Communication Summit themed “Creative leap in the age of disruption” bringing together renowned global and local experts, including creative professionals from diverse sectors to share knowledge.
This year the summit comprised three keynote sessions, three panel discussions, one interaction/intervention, three local insights and three global insights.
The summit was also organised in association with Cannes Lions International Festival of Creativity and powered by The Daily Star.
For the event, Bangladesh Creative Forum and Roaring Lions were the strategic partners; MSB the knowledge partner and Aamra the technology partner.
Radio Foorti was the radio partner of the event where Applied Business Initiatives was the digital partner and Backpage PR the public relations partner.
