Apple launches dazzling new product and it’s unlike anything we have seen before
Out of nowhere, Apple announced a surprise event and it revealed something it had never ever done before. The Cupertino-based smartphone giant announced five new awards and some insane hardware that goes along with it. This is a solid piece of metal and glass which Apple has managed to keep completely secret for years.
Describing this award, Apple states that they have designed a series of awards to celebrate the extraordinary craftsmanship integral to creating music. Each award features Apple’s custom silicon wafer suspended between a polished sheet of glass and a machined and anodised aluminium body. The wafers start as a perfect 12-inch disc of silicon with nanometer-level flatness. Copper layers are deposited and patterned by ultraviolet lithography to create connections between billions of transistors. The result of this multi-month process, before it is sliced into hundreds of individual chips, is stunning and distinctive. In a symbolic gesture, the same chips which power the devices that put the world’s music at your fingertips sit at the very heart of the Apple Music Awards.
The awards function from Apple which is known as the Apple Music Awards was presented for the first time on and it demonstrates Apple recognizing that music is a core part of the brand’s identity.
The Apple Music Awards ceremony had a number of awards — Artist of the Year, Songwriter of the Year and Breakthrough Artist of the Year. The winners were chosen by Apple’s in-house music curators while the last two awards were given on the basis of how many streams they managed on Apple Music. This includes Top Song of the Year and Top Album of the Year.
Apple’s vice president of Apple Music and International Content, Oliver Schusser said, “The Apple Music Awards are designed to recognize the passion, energy and creativity of the world’s favourite artists. The musically diverse group of inaugural winners have sparked deep social conversation, influenced culture and inspired our customers around the world. We couldn’t be more excited to celebrate them.”
