An exceptional campaign for 'Debi'
Jaya Ahsan's much anticipated production 'Debi' is going to be released on September 7. The 'Debi' team has already caught viewer's eyes and garnered appreciation after releasing two teaser trailer. Now ahead of its release, Jaya Ahsan, the film's producer and actress took a different initiative to promote the film.
There were ample examples of releasing a product with the film's name or its character's name for promotion in Hollywood or Bollywood. However, Bangladesh has never seen such kind of promotion ever.
For the first time ever, a fashion house released a new clothing line in accordance with film. Country's popular fashion house, Bishwa Rong is bringing this clothing line promoting the film. The cast of 'Debi' sizzled in a photoshoot recently wearing the outfits made beautifully keeping the film in mind. "This 'debi' styled outfits will be on display in every Bishwa Rong outfits from August 16 onwards," informed Jaha Ahsan.
"Besides giving importance to cotton, the clothing line also used Andy, Half Silk. Typography, graphical form, name of the film and photographs were used in these cloths," added she.
The owner of Bishwa Rong, Biplab Saha said, "As Humayun Ahmed's 'Debi' novel is for everyone, our clothing line will be for everyone. Anyone can collect them." A fashion show of the collection will also take place on August 17, informed the fashion house.
'Debi' is based on the novel of same name written by Humayun Ahmed. It is directed by Anam Biswas, starring Chanchal Chowdhury as the lead role Misir Ali, Jaya Ahsan as Ranu, Shabnam Faria as Nilu, Animesh Aich as Anis and Iresh Zaker as Ahmed Sabet.
