Amazon introduces Kindle Paperwhite Kids

Amazon has introduced the all-new Kindle Paperwhite Kids, built from the ground up for kids aged 7 and up. Purpose-built for reading books with zero distractions—no games, ads, or video—the first-ever waterproof Kindle for kids comes with an adjustable warm light, a compact design, a glare-free display, and up to a 10-week battery life. It also includes a one-year subscription to Amazon Kids+ with access to thousands of books, a kid-friendly cover, and a 2-year worry-free guarantee.

“The new Kindle Paperwhite Kids makes it easy and fun for kids to read with access to books kids love from award-winning, diverse authors,” said Kurt Beidler, general manager of Amazon Kids. “Since we introduced Kindle Kids two years ago, kids have used their Kindle devices to read over 16 million books and logged nearly 1.6 billion minutes reading. We hope the new reading experience with Kindle Paperwhite Kids helps even more kids become lifelong reading fans.”

Kid-Friendly Content and Features Every Kindle Paperwhite Kids comes with 1 year of Amazon Kids+, providing access to thousands of books, ranging from timeless classics grown-ups will remember from their own childhoods to newer hits kids will recognize from theirs. And, Kindle Paperwhite Kids is packed with features that encourage more reading and parental controls for additional support.

Designed for a Distraction-Free Reading Experience Kindle Paperwhite Kids is purpose built for reading. By design, it is distraction-free to help kids discover their love of books and develop their literacy skills.

“Reading plays a critical and foundational role in a child’s learning, creativity, social-emotional health, and cognitive development. Reading is where children learn to decode the written word and create characters, worlds, and new ideas of their very own,” said Michael Rich, MD, MPH, founder of the Digital Wellness Lab and associate professor of pediatrics at Harvard Medical School. “Whether the child is being read to by a loving adult or reading on their own, well-designed e-books that encourage this process offer a near-infinite variety of imaginative and human experiences.”

The all-new Kindle Paperwhite Kids is $159.99 and available for pre-order. It will start shipping on Oct 27. Customers can choose from three kid-friendly cover designs: Black and two patterns, Emerald Forest and Robot Dreams. Every Kindle Paperwhite Kids comes with one year of Amazon Kids+, which auto-renews after one year and can be cancelled at any time.

For existing Amazon Kids+ customers who purchase the new Kindle Paperwhite Kids, your subscription will be automatically replaced on the day you activate the device, and your included one year of Amazon Kids+ will begin.