78 digital campaigns recognised
Seventy-eight digital commercial campaigns won this year's Digital Marketing Award for creative communication in marketing and branding.
Bangladesh Brand Forum honoured the winners across 16 categories at the second edition of the awards at the Le Méridien Dhaka on Saturday.
The event was presented by Meghna Group of Industries, powered by Content Matters and was organised in association with The Daily Star.
The winning campaigns were recognised in three categories: Grand Prix, Gold and Silver. Sixteen campaigns won Grand Prix, 39 Gold and 23 Silver awards.
This year, a total of 456 nominations were received from different production houses and creative departments of various organisations and four jury panels shortlisted 202 works and another four jury panels selected the ultimate winners.
Grand Prix for the best integrated digital campaign went to Analyzen and Mindshare for their campaign Lux Super Star 2018. This campaign also won two more Gold awards in separate categories.
The highest number of awards—4 gold—for a single campaign were won by X for their campaign Robi Bijoy Itihash.
Asiatic Mindshare Ltd, a concern of Asiatic 360, won Grand Prix, Magnito Digital won two while Content Matters Ltd, O&Z Solutions, Robi 10 Minute School, Roebuck Communications and Starcom Bangladesh won a Grand Prix award each.
Pickaboo and Silver Water Technologies Bangladesh Limited, and Analyzen and Mindshare also won two other Grand Prix awards jointly.
Furthermore, Coca-Cola Nikhoj Shobder Khoje by Grey Advertising Bangladesh won three gold awards, second highest for a single campaign, along with Lux Super Star 2018.
Analyzen won the highest number of awards by a single agency – 15 individual awards and 3 joint awards with Mindshare.
